The "Born" in The Bronx Paint Splatter Collection

The NEW "Born" in The Bronx! Paint Splatter Collection is officially here, and it's a Bronx vibe like no other.

The creative minds behind From The Bronx have joined forces with legendary photographer Joe Conzo, aka “The Man Who Took Hip-Hop's Baby Pictures” to cook up a collection that's more than clothing – it's a celebration of an era, a movement, and a whole lot of Bronx pride.

A budding photographer in The South Bronx during the mid-'70s, Joe Conzo’s lens captured the raw, unfiltered essence of a city in urban decay. But here's the twist – his generation wasn't about to be erased by corrupt politicians or a failing education system. Instead, they found their voice in the heartbeat of defiance – Hip-Hop. A movement Born in The Bronx!

PICTURED: "Born" in The Bronx Paint Splatter T-Shirts

Fast forward 50 years, Hip-Hop is a global phenomenon, Conzo’s photos are historic and his “Born” in The Bronx logo is iconic. Now, take that iconic logo of Conzo's and sprinkle some more Bronx magic on it – literally. The Paint Splatter Collection adds a fun, loose splatter effect to give it that extra oomph. It's not just merch; it's a statement.

PICTURED: "Born" in The Bronx Paint Splatter Crewnecks

A statement made with exclusive t-shirts that scream style, crewneck sweatshirts for that cozy cool vibe, and tote bags that are both practical and oh-so-trendy. But wait, there's more! Just in time for the holidays, we’ve whipped up a super limited edition holiday gradient print.

PICTURED: "Born" in The Bronx Paint Splatter Holiday Crewneck & Tote Bag

It's all about capturing that Bronx spirit - rebellious, creative, and resilient. So, what are you waiting for? Grab these gems while they're hot, and wear a piece of Bronx history with pride.

To shop the collection, visit https://fromthebronx.com

To learn more about Joe Conzo, visit https://joeconzo.com

From The Bronx to The World!!