South Bronx Family Album Book Launch and Capsule Collection

The South Bronx has long been a hub of culture and a testament to the power of people and perseverance. Few photographers have captured its soul quite like Ricky Flores. An acclaimed documentary photographer from The Bronx, Flores' lens has preserved the raw beauty and humanity of the borough, documenting its struggles and triumphs from the 1980s to today. His work is a testament to the enduring spirit of the South Bronx, showcasing moments of joy, strength, and community against the backdrop of urban decay.

Enter The Culture Crush, a platform dedicated to celebrating diverse cultures through storytelling and creative collaborations. Their mission aligns perfectly with Flores’ work—both aim to amplify the voices of overlooked communities. Together, they’ve created an extraordinary book entitled South Bronx Family Album, a poignant collection of Ricky Flores’ iconic images that chronicle decades of South Bronx history and the lives of the people who call it home.

PICTURED: Pages from South Bronx Family Album by Ricky Flores

From The Bronx is honored to have partnered with Ricky Flores and The Culture Crush to celebrate this incredible release. In conjunction with the book launch, we collaborated to produce a limited-edition capsule collection inspired by Flores' work, bringing his images to life in wearable and collectible forms. The collection showcases the essence of the South Bronx, blending timeless photography with modern design to honor the borough’s past while embracing its future.

PICTURED: Pieces from the South Bronx Family Album Collection
PICTURED (From L to R): Ricky Flores and Derick Ramirez of From The Bronx

To mark the occasion, we were thrilled to co-host the soft launch of South Bronx Family Album at The Bronx Beer Hall. The event was a celebration of art, community, and Bronx pride, bringing together locals, creatives, and supporters to honor Ricky’s work and share in the stories that make the South Bronx so special.


PICTURED: Photos from South Bronx Family Album Book Launch at The Bronx Beer Hall

This partnership is a shining example of what we mean when we say From The Bronx to The World. It’s about sharing our borough’s unique identity and cultural richness with a global audience, all while staying rooted in the community that makes it so extraordinary.

PICTURED (From L to R): Anthony Ramirez II, Debra Scherer, Ricky Flores and Paul Ramirez at The Bronx Beer Hall

Here’s to Ricky Flores, The Culture Crush, and everyone who helped make this collaboration a reality. Together, we’re preserving the history and spirit of The Bronx for generations to come.
PICTURED: Ricky Flores at The Bronx Beer Hall

The South Bronx Family Album book and collection are both available for a limited time—don’t miss your chance to own a piece of Bronx history.

To learn more about the book, visit The Culture Crush.

To purchase prints by Ricky Flores, visit Ricky Flores Print Collection.

To view the collection, visit South Bronx Family Album Collection.

From The Bronx to The World!!