It's here. The biggest sporting event on the planet has officially kicked off, and New York is at the center of it all. The only question left: where are you watching?

We have the answer. The Bronx Beer Hall, in the heart of the historic Arthur Avenue Retail Market, is hosting World Cup watch parties all tournament long. Cold beer, legendary Arthur Avenue food, and a room full of fans from every footballing nation. It doesn't get more world class than that.

There's no neutral ground quite like The Bronx. Our borough speaks every language the World Cup does, and when the matches heat up, the Beer Hall becomes the loudest living room in the borough. Follow @bronxbeerhall for the watch party schedule as the tournament unfolds.

And one more bit of news we're kicking around with pride: if you spot some familiar faces in NYC Tourism + Conventions' official World Cup ads promoting what to do in NYC this summer, that's us! We're honored to help represent the borough in the city's official World Cup promotion. As we told the team: just make us look good out there!

The world has come to New York. Come experience it From The Bronx.

From The Bronx to The World!!