PRODUCT HISTORY
The second iteration of our Boogie Down Bronx design, The Boogie Down Bronx Glow in The Dark Light Weight Hoodie was released in 2021 and featured a glow in the dark print that was a huge hit with fans!
One snag during rollout was that we had a tough time figuring out how to demonstrate the glow effect in a still website image. After purchasing, some customers emailed us to find out why the print appeared white in light. After a few phone calls (and video calls from a dark room), we were able to explain how the ink worked and everyone ended up happy!
ORIGINAL PRODUCT DESCRIPTION
The Boogie Dowwwwnnnnn Bronx!! Show em where you're from during the day AND night with The Boogie Down Bronx Glow in The Dark Hoodie.
- Light Weight 6.5 oz 80% Cotton 20% Polyester
- Unlined Hooded Sweatshirt
- Modern, Slightly Fitted Shape
Color: Black with White Ink that Glows in The Dark
Size: Unisex XS, S, M, L, XL, XXL, XXXL