Evelina100 is the centennial celebration of Bronx-based activist, advocate and educator Evelina Antonetty aka "The Hell Lady of The Bronx". Evelina made it her life's mission to provide value, resources and dignity to the people of The Bronx and is one of the most impactful activists of the Puerto Rican diaspora of the 20th century.
Introducing From The Bronx's unofficial mascot BOOGIE THE CAT! Boogie's a wise-cracking, fun-loving, smoke-filled bodega cat soon to be featured on many new designs. Eat your heart out Poochie!
From The Bronx is firmly rooted in The Bronx - its history, its culture and most importantly its people. Our people, our community is as diverse as the world is diverse. Pride in one's identity, pride in one's borough. IT’S ALL CONNECTED.
In true From The Bronx fashion, we've been working and product testing throughout the cold winter months so we can hit you with some new new, funky funky Bronx merch to power you into the summer and beyond. Some of it you'll like, some of if you'll love and all of it will make you proud to be From The Bronx.